Overview
A common question from organizations looking to grow recurring revenue
over time: can WeGive automatically increase a donor’s recurring gift
amount each year by a set percentage (for example, “+5% every year”)
without the donor taking any action?
No — WeGive does not have an automatic recurring-amount-escalation
feature today. There is no setting, schedule, or background process
that raises an existing recurring plan’s amount on its own.
What WeGive does have: a one-time conversion prompt
WeGive’s checkout includes a recurring-conversion prompt — a
one-time screen shown to a one-time donor at the moment they complete
their gift, inviting them to start (or adjust) a recurring plan at a
percentage of the amount they just gave (for example, “give 10% of this
amount monthly instead”). This prompt:
- Appears once, at the moment of checkout conversion.
- Lets the donor choose from percentage/frequency options your
organization configures.
- Has no further effect once the donor accepts or declines it — it does
not run again against an already-existing recurring plan, and it is
not a recurring, periodic increase.
This is the closest feature WeGive has to “percentage-based recurring
giving,” but it’s a one-time upsell moment, not an ongoing escalation
mechanism.
What this means for your organization
If you want to encourage donors to increase their recurring gifts over
time, today that requires a manual or communications-driven approach —
for example:
- Periodically reaching out to recurring donors and asking them to
update their plan amount themselves (from the donor portal or by
request to your team).
- Using your own outreach/email campaigns to prompt an increase, then
having staff or the donor make the change in WeGive.
An existing recurring plan’s amount only ever changes when a donor or
staff member explicitly edits it — WeGive does not do this
automatically on any schedule.
Last modified on October 9, 2026