> ## Documentation Index > Fetch the complete documentation index at: https://docs.wegive.com/llms.txt > Use this file to discover all available pages before exploring further. # Creating a Campaign > WeGive Help Center article: Creating a Campaign Campaigns in WeGive let you organize your fundraising efforts around a specific initiative, appeal, or time period. A campaign groups together donors, donations, events, fundraisers, and communications so you can track performance in one place. ## How to Create a Campaign 1. Navigate to **Campaigns** from the main sidebar. 2. Click the **Create Campaign** button at the top of the campaigns list. 3. Fill out the campaign creation form with the following fields: | | | | | - | - | - | | Field | Required | Description | | **Name** | Yes | The name of your campaign. This is the only required field. | | **Parent Campaign** | No | Select an existing campaign to nest this one under. Useful for organizing sub-campaigns (e.g., "Spring Gala" under "2026 Annual Fund"). | | **Goal** | No | A dollar amount target for the campaign. This will be tracked against actual donations received. | | **Start Date** | No | When the campaign begins. | | **End Date** | No | When the campaign ends. | 4. Click **Save** to create the campaign. Once created, you'll be taken to the campaign detail view where you can configure additional settings and begin adding donors, events, and fundraisers. ## Campaign Detail View After creating a campaign, the detail view gives you access to several sections: **Overview** — A dashboard showing campaign performance over time. You can view charts for giving activity and message engagement, with date range options including year-to-date, last 12 months, last 3 months, and last 30 days. **Donors** — View and manage the donors associated with this campaign. You can add new campaign members from this section. **Fundraisers** — Set up and manage peer-to-peer (P2P) fundraisers tied to the campaign. Fundraisers allow your supporters to create their own giving pages on behalf of your campaign. **Events** — View and manage events connected to the campaign. **Analytics** — Track message performance (created, delivered, opened, clicked, errored), checkout conversion rates, and checkout funnel data to understand how donors are engaging with the campaign. ## Parent and Sub-Campaign Hierarchy Campaigns can be organized into a parent-child hierarchy. When you set a **Parent Campaign** during creation, the new campaign becomes a sub-campaign. This is useful when you have a large initiative with multiple components — for example, a "Year-End Giving" parent campaign with sub-campaigns for "Direct Mail Appeal," "Email Campaign," and "Giving Tuesday." Parent campaigns can aggregate data from all their sub-campaigns. When viewing a parent campaign's analytics, you can choose to **include descendants**, which rolls up giving totals, message stats, and checkout data from every sub-campaign in the family tree. A campaign cannot be assigned as its own parent. ## Duplicating a Campaign If you want to reuse the structure of an existing campaign, you can **duplicate** it. Duplicating a campaign creates an exact copy with "(Copy)" prepended to the name. From there, you can rename it and adjust the settings as needed. ## Archiving a Campaign When a campaign is complete or no longer active, you can **archive** it to remove it from your active campaigns list. Archived campaigns and their data are preserved — they just won't clutter your main view. ## Campaign Fundraisers (Peer-to-Peer) Campaigns support peer-to-peer fundraising, where supporters create their own fundraiser pages tied to your campaign. When configuring a campaign fundraiser, you have access to the following options: | | | | - | - | | Setting | Description | | **Name** | The fundraiser's display name (required). | | **Description** | A description shown on the fundraiser page. | | **Goal** | An individual fundraising goal for this fundraiser. | | **Start / End Date** | The active window for the fundraiser. | | **Fund** | Which fund donations through this fundraiser are allocated to. | | **Allow Fundraising** | Whether supporters can create their own P2P fundraiser pages under this one. | | **Donations P2P Only** | Restrict donations to only come through P2P fundraiser pages. | | **Show Leaderboard** | Display a leaderboard of top fundraisers on the campaign page. | | **Show Activity** | Show recent donation activity on the fundraiser page. | | **Show Child Fundraisers** | Display sub-fundraisers created by supporters. | | **Show Parent Fundraiser** | Display a link back to the parent fundraiser. | | **Hide Fundraise Button** | Hide the option for visitors to start their own fundraiser. | | **Donate After Expiration** | Allow donations even after the fundraiser's end date has passed. | | **Child Fundraiser Title** | Customize the label used for supporter-created fundraisers. | | **Banner Image** | Upload a banner image for the fundraiser page. | ## Custom Fields Campaigns and campaign fundraisers both support **custom fields**. If your organization has configured custom fields, they will appear on the campaign detail view and can be filled in after creation. ## CRM Integration Campaigns sync with connected CRM integrations. Depending on your setup, campaign data — including the campaign name, slug, parent campaign, start/end dates, and goal amount — can be pushed to external systems like Salesforce, Neon CRM, Raiser's Edge, or Virtuous. (The push sends the campaign's core fields as stored in WeGive; it does not include a computed "campaign page URL" or "donation form URL" — if you need a link back to WeGive on the CRM side, map the campaign's slug to a custom field and construct the URL in your CRM.) ## Tips * **Start with a name and goal** — you can always fill in dates and other details later. * **Use parent campaigns** to keep related sub-campaigns organized and roll up reporting. * **Duplicate past campaigns** to save time when running similar initiatives year over year. * **Check your analytics regularly** — the overview charts and checkout funnel data help you understand what's working and where donors are dropping off. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.